On Putting a Welcome Mat Under Your Side Window
EVERY page of your site is as likely to be the entry point for potential customers arriving via search engine queries. Design the pages so there is a welcome mat waiting for your visitor guests.
Who Knows if Your Website Navigation is Broken?
Customer service reps at your company - people who answer the phone on a regular basis - may very well hold the key to improving the navigability of your website. And yes, that can include the president or the general office receptionist.