Blog | NetTrack Marketing

Watching For The Ads On A Show About Pitching Advertising

The Monday, May 7th episode of AMC's "The Pitch" shows two advertising agencies attempting to win the opportunity to create something of a first - a tri-branded national campaign for three brands, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky will review the proposed marketing campaigns. This episode is a little close to my heart because of our work in helping both define the brand and market the national membership organization 1-800-SWEEPER - a national consortium of individually-owned street sweeping companies.

May 5th|Just for Fun, Marketing Analysis|

Google Takes Steps to Reward High-quality Website Writing and Linking

Google's Matt Cutts: high-quality website writing and linking will be rewarded. Spamming and scamming will be slamming.

April 26th|Internet Marketing, Search Marketing, Website Writing|

Google Improving Exact Match and Phrase Match for Pay Per Click (PPC) Ads

In mid-May, Google's Adwords platform for pay-per-click ads is making improvements to their exact and phrase matching options. We look at how this affects whether your ad will be eligible to show when people search for close variants including misspellings. Read more...

April 24th|Internet Marketing, Pay-Per-Click - PPC Advertising|

Google Algorithm Changes: What You May Not Know

Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.

April 19th|Search Marketing|

Who Knows if Your Website Navigation is Broken?

Customer service reps at your company - people who answer the phone on a regular basis - may very well hold the key to improving the navigability of your website. And yes, that can include the president or the general office receptionist.

April 19th|Web Design|

No Offer? No Response.

Denny Hatch, a well-known copy writing trainer makes a case for focusing your attention on creating offers when writing online copy. His article in Target Marketing magazine provides some succinct advice on creating offers from several marketing pros including:Gary Kauffman, Axel Andersson, Bob Hacker and Claude Hopkins.

April 17th|Internet Marketing|